About This Project
This 2D motion graphics TVC was developed for DH Fibernet to promote their internet packages during the Nepal Tri-Nation Cricket Series 2024. The project involved full-cycle production, including concept development, animation, sound design, and final editing.The animation style combines hand-drawn frame-by-frame elements with After Effects-based motion graphics. Techniques such as keyframe animation, dynamic transitions, and motion tracking were used to create seamless and engaging visuals. The design incorporates cricket-themed assets and bold typography to align with the event's context and ensure the messaging is clear and impactful within a short runtime.The ad was optimized for TV broadcast, focusing on fast-paced, high-energy visuals that effectively communicate the offers while maintaining viewer engagement during match breaks.
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